concept development // creative direction // content creation // identity // editor // copywriting
I have developed content and creative work for international brands such as Mango, Amazon, Vueling or Primavera Sound.
Here are some selected examples:
A Story of Uniqueness campaign conveys the concept of uniqueness defined by talent and personality and sends
a bottom-line message of the self identity. I was part of the creative teamwork at Mango and developed and implemented the creative concept and strategy around the campaign (message, aesthetics, talents, location, social media exclusive content, communications strategy...).
MANGO / A STORY OF UNIQUENESS
Filmed by Gus & Lo
I was in charge of creating the video teasers for the campaign and the social media exclusive content (still life images, gifs, copywriting).