A Story of Uniqueness campaign conveys the concept of uniqueness defined by talent and personality and sends
a bottom-line message of the self identity. I was part of the creative teamwork at Mango and developed and implemented the creative concept and strategy around the campaign (message, aesthetics, talents, location, social media exclusive content, communications strategy...).
Mango is sponsor of Primavera Sound, one of the leading music festivals of the world. Together with the creative team, we designed and implemented the concept and strategy of brand's collaboration with the festival. Specifically I participated in the concept development, brand experiences that you could find at the festival and content creation and coverage for social media.
