concept development // creative direction // content creation // identity // editor // copywriting
I have developed content and creative work for international brands such as Mango, Amazon, Vueling or Primavera Sound.
Here are some selected examples:
A Story of Uniqueness campaign conveys the concept of uniqueness defined by talent and personality and sends
a bottom-line message of the self identity. I was part of the creative teamwork at Mango and developed and implemented the creative concept and strategy around the campaign (message, aesthetics, talents, location, social media exclusive content, communications strategy...).