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concept development // creative direction // content creation // identity // editor // copywriting
I have developed content and creative work for international brands such as Mango, Amazon, Vueling or Primavera Sound.
Here are some selected examples:
A Story of Uniqueness campaign conveys the concept of uniqueness defined by talent and personality and sends
a bottom-line message of the self identity. I was part of the creative teamwork at Mango and developed and implemented the creative concept and strategy around the campaign (message, aesthetics, talents, location, social media exclusive content, communications strategy...).
MANGO / A STORY OF UNIQUENESS
A Story Of Uniqueness Mango April 2017 Campaign
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Lauren Johnson Mango Teaser
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Andre Van Noord Mango Teaser
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A Story Of Uniqueness Talents Gif
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Filmed by Gus & Lo
I was in charge of creating the video teasers for the campaign and the social media exclusive content (still life images, gifs, copywriting).
MANGO / DRIVING TO NOWHERE
Driving To Nowhere Mango October 2016 Campaign Teaser 2
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Driving To Nowhere Mango October 2016 Campaign Teaser 1
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Filmed by Gus & Lo
Interview Say Lou Lou Primavera Sound 2017
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Mango is sponsor of Primavera Sound, one of the leading music festivals of the world. Together with the creative team, we designed and implemented the concept and strategy of brand's collaboration with the festival. Specifically I participated in the concept development, brand experiences that you could find at the festival and content creation and coverage for social media.
I also was in charge of supervise new Mango's Spotify music content: https://open.spotify.com/user/mango_official
MANGO x PRIMAVERA SOUND
Interview to Say Lou Lou singers at Primavera Sound
For more examples or information:
gemmacuarz@gmail.com
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