concept development // creative direction // content creation // identity // editor // copywriting 

I have developed content and creative work for international brands such as Mango, AmazonVueling or Primavera Sound. 

Here are some selected examples:

A Story of Uniqueness campaign conveys the concept of uniqueness defined by talent and personality and sends

a bottom-line message of the self identity. I was part of the creative teamwork at Mango and developed and implemented the creative concept and strategy around the campaign (message, aesthetics, talents, location, social media exclusive content, communications strategy...).

MANGO /  A STORY OF UNIQUENESS

Filmed by Gus & Lo

I was in charge of creating the video teasers for the campaign and the social media exclusive content (still life images, gifs, copywriting). 

MANGO / DRIVING TO NOWHERE

Filmed by Gus & Lo

Mango is sponsor of Primavera Sound, one of the leading music festivals of the world. Together with the creative team, we designed and implemented the concept and strategy of brand's collaboration with the festival. Specifically I participated in the concept development, brand experiences that you could find at the festival and content creation and coverage for social media. 

I also was in charge of supervise new Mango's Spotify music content: https://open.spotify.com/user/mango_official

MANGO x PRIMAVERA SOUND

Interview to Say Lou Lou singers at Primavera Sound

For more examples or information:

gemmacuarz@gmail.com