on-off global strategy // social media // brand ambassadors // press // events
Here are some selected examples:
Mango has presence in more than 100 countries and has over 19 million followers on its social networks. I was in charge
of design and implement the global social media strategy of the brand (Instagram, Facebook, Twitter, Pinterest, Youtube): Define the editorial style of the texts and write them, define the identity of the visual pieces and develop them together with the photography and graphic design team (images, gifs, videos), design the social coverage for the events
and put it into practice, create special content and campaigns exclusively for social channels...
MANGO / GLOBAL SOCIAL MEDIA STRATEGY